叠音品牌名称对消费者知觉和态度的影响

品牌名称是重要的品牌资产, 在传递品牌价值、构建品牌形象和凸显品牌特征的过程中起到关键作用。以往研究发现, 品牌名称的语义特征和语音特征(元音、辅音)都会对消费者知觉和态度产生影响, 但少有研究考察叠音这种语音结构特征的作用。从婴儿图式的角度, 考察叠音品牌名称对消费者知觉和态度的影响, 并检验其作用机制和边界。具体内容包括：(1)考察叠音品牌名称对消费者品牌知觉(物理特征知觉、心理特征知觉)及其消费者态度的影响及其作用机制。(2)检验内部语音特征和外部线索特征在叠音品牌名称与消费者知觉之间的调节作用。(3)检验产品类型特征和消费者特征在叠音品牌名称和消费者态度之间的调节作用。     

叠音姓名对人际知觉和态度的影响

基于刻板印象内容模型,通过三个实验考察了叠音姓名对人际知觉和态度的影响,并检验了性别特征的调节作用。研究结果表明:(1)叠音姓名会让人们觉得评价对象更像儿童,更温暖,但也更缺乏能力。(2)叠音姓名对人际知觉的影响受到姓名性别特征的调节。对于女性化姓名,叠音姓名对温暖和能力知觉的影响会削弱。(3)叠音姓名对人际态度的作用受到工作类型的影响。人们会觉得叠音姓名的人更适合从事服务性的工作,非叠音姓名的人更适合从事技术性的工作。     

不同道德情境下叠音品牌名称对消费者道德反应的影响——心智知觉理论的视角

品牌名称是建立品牌-消费者关系的重要连接点,是品牌资产的构成要素。品牌语言学的研究发现,品牌名称的语音特征会影响消费者的认知、情绪与行为,但鲜有研究考察语音特征对消费者的道德反应的影响及其路径。本研究基于心智知觉理论,探究了品牌分别作为道德主体和道德受害者两种不同的角色时,叠音品牌名称影响消费者道德反应的非对称性路径。具体而言:品牌作为道德主体违规的情境下,相较于非叠音,叠音品牌名称能通过降低消费者感知的品牌心智的“思考”维度(而非“感受”维度),来缓解消费者对品牌的消极道德反应(愤怒、厌恶、谴责、惩罚行为意图);而当品牌作为道德受害者受害的情境下,叠音品牌名称则通过提升消费者感知的品牌心智的“感受”维度(而非“思考”维度),来增强消费者对品牌的积极道德反应(同情、怜悯、遗憾、购买支持行为意图)。本研究通过7个实验证明了假设,从理论上创新性地探索了语音特征与道德反应的因果关系,揭示了品牌心智的两个维度作为不对称中介存在的机制,为实践中品牌道德事件公关和公益营销传播工作提供了借鉴。     

萌萌哒还是古灵精怪?奢侈品品牌可爱风格对消费者偏好的影响

奢侈品品牌热衷于使用可爱风格与消费者进行互动。本文以理想自我理论为基础,通过4个实验探索奢侈品品牌可爱风格类型对消费者偏好的影响机制和边界条件。实验1表明奢侈品品牌的可爱风格(婴儿图式/古灵精怪)会显著地影响消费者的品牌偏好,验证了主效应的因果链模型。实验2进一步明确了主效应的边界,结果表明品牌可爱风格对消费者偏好的影响只在奢侈品品牌的情境下才存在。实验3探索了自我监控水平对主效应的调节作用,发现对于低自我监控的个体,奢侈品品牌的可爱风格难以有效地影响品牌偏好。实验4分析了个体发展阶段对主效应的调节作用,结果表明对于成年期个体,古灵精怪可爱风格比婴儿图式可爱风格更能提高个体的奢侈品品牌偏好,对于童年期个体,婴儿图式可爱风格比古灵精怪可爱风格更易获得青睐。     

萌萌哒还是古灵精怪?奢侈品品牌可爱风格对消费者偏好的影响

奢侈品品牌热衷于使用可爱风格与消费者进行互动。本文以理想自我理论为基础,通过4个实验探索奢侈品品牌可爱风格类型对消费者偏好的影响机制和边界条件。实验1表明奢侈品品牌的可爱风格(婴儿图式/古灵精怪)会显著地影响消费者的品牌偏好,验证了主效应的因果链模型。实验2进一步明确了主效应的边界,结果表明品牌可爱风格对消费者偏好的影响只在奢侈品品牌的情境下才存在。实验3探索了自我监控水平对主效应的调节作用,发现对于低自我监控的个体,奢侈品品牌的可爱风格难以有效地影响品牌偏好。实验4分析了个体发展阶段对主效应的调节作用,结果表明对于成年期个体,古灵精怪可爱风格比婴儿图式可爱风格更能提高个体的奢侈品品牌偏好,对于童年期个体,婴儿图式可爱风格比古灵精怪可爱风格更易获得青睐。     

叠音人名的婴儿图式效应及其对人际信任的影响

叠音人名是一种特有的人名形式，但鲜有研究考察其心理特征。本研究通过4个实验探讨叠音人名的婴儿图式效应及其对人际信任的作用机制。实验1采用特质推断指标，结果发现个体认为叠音人名的主人更像婴儿。实验2采用反应类别指标，结果表明叠音人名产生了更强烈的积极情绪。实验3表明叠音人名不影响人际信任。实验4表明在获得正性反馈后，个体不会增加对叠音人名个体的人际信任；在获得负性反馈后，个体则会减少对叠音人名个体的人际信任。上述结果表明，叠音人名可以引发婴儿图式效应，叠音人名与结果反馈类型共同影响人际信任。     

婴儿期母语音位范畴习得：来自言语知觉的证据

婴儿期言语知觉研究表明婴儿最初（1~4个月）可以分辨几乎所有的语音范畴对比;随母语经验增加,婴儿言语知觉逐渐表现出母语语音特征的影响,辅音知觉表现为对母语语音范畴界限敏感性的提高和对非母语范畴界限敏感性的下降,非母语范畴开始同化到母语音系中去,母语元音知觉表现出知觉磁体效应。这些证据表明婴儿逐渐习得母语音位范畴,音位范畴习得顺序可能依赖范畴例子本身的声学特征、发生频率等因素     

品牌来源国刻板印象的双重表现及其改变

研究探讨了品牌来源国刻板印象的双重表现及其改变,结果表明：从外显的层面上看,相对国外品牌,消费者普遍认为国产品牌在质量印象、传播印象上不如国外品牌,在价格印象上比国外品牌好,在服务印象和整体印象上二者无差异;相对国外品牌,消费者对国产品牌具有更为积极的内隐品牌刻板印象;以直接劝说方式激发的民族情感不能改变外显品牌来源国刻板印象,但是以间接劝说方式激发的民族情感可以使消费者对国产综合型产品的外显整体印象更为积极;无论以直接还是间接劝说方式激发的民族情感均不能使消费者对国产品牌产生更强的正向内隐品牌来源国刻板印象;品牌来源国刻板印象的激活并非完全的自动化过程。     

女性人格特征的服装服饰刻板印象研究

采用服装服饰偏好语义区分量表对与女性人格特征相关联的服装服饰刻板印象进行了研究。实验由１０７名男女大学生，针对给定的刺激人物的四种不同人格特征，在服装服饰量表上作出印象判断。结果证实，存在与不同人格特点相关联的服装服饰刻板印象，并揭示出在四种人格特征的服装服饰刻板印象中，所存在的具体的服饰符号特征。实验还发现，服装服饰刻板印象中存在着性别差异。作为知觉者的女性对女性刺激人物的印象较作为知觉者的男性表现出极端化的特点。     

品牌名称视听形式表征对消费者心理的影响及作用机制

品牌名称作为一类特殊词汇,其形式表征分为视觉表征(印刷字母的视觉特征)和听觉表征(词语的整体声学特征),字样(包括字母大小写、字形、颜色)和语音(包括音素、音节、声调或重音)可以分别代指二者。品牌名称字样和语音对消费者心理的影响均发生在词汇的知觉加工阶段,两者的影响结果和作用机制既存在联系,又相互区别。此外,品牌名称的视听效应之间存在跨通道联结。未来研究应结合实践问题,对品牌名称视听效应进行补充性探讨。     

Language,politics and dreams: the challenges of building resilience in refugees

This paper describes a case study of a 60-year-old Peruvian refugee in some detail, focusing on the importance of building emotional resilience in a patient in Spanish in order to create a space for learning the English language – the patient did not speak English after 20 years of living in Britain. The work was carried out with an interpreter and some of the literature on working with interpreters is referred to. The paper also briefly outlines the refugee journey in broad terms, which is a journey from the culturally known to the culturally unknown. The question of how well the literature on resilience, which sits firmly within a Western developmental perspective, can be applied to refugees, most of whom come from group and family-based cultures dominated by ideas of honour and shame, is discussed. The paper also touches on the importance of the receiving country enabling or not, as the case may be, a transitional space for refugees who have lost their home and are seeking to find a safe haven in a strange culture.     

Together – apart: in touch in a time of separation

This paper explores the experience of working as a Jungian analyst through the various phases of the global COVID-19 pandemic, examining the importance of the physical containing space alongside the analyst’s internal mind and how technology can both help and hinder understanding. A number of clinical vignettes illustrate the challenge of communicating over a distance, paying particular attention to the way countertransference phenomena can become re-attuned. Reference is made to mythology and symbols of hope, and consideration given to the meaning and purpose of the pandemic.     

Phenotypic plasticity and archetype: a response to common objections to the biological theory of archetype and instinct

Since Jung’s death in 1961, scholars have attempted to integrate growing biological science data into Jungian concepts such as the collective unconscious, instincts and the archetypes. This enterprise has been challenging due to persistent false dichotomies of gene and environment occasionally arising. Recent works by Roesler (2022a, 2022b) for example, have raised objections to the biological theory of archetypes, but the objections are plagued by such dichotomies. The concept of phenotypic plasticity, however, helps to both avoid this problem as well as bridge the gap between competing theories into a more integrated model with solid biological foundations.     

The Possibility of Meaning in Human Evolution

Science undermines the certitude of non-naturalistic answers to the question of whether human life has meaning. I explore whether evolution can provide a naturalistic basis for existential meaning. Using the work of philosopher Daniel Dennett and scientist Ursula Goodenough, I argue that evolution is the locus of the possibility of meaning because it has produced intentionality, the matrix of consciousness. I conclude that the question of the meaning of human life is an existentialist one: existential meaning is a product of the individual and collective tasks human beings undertake.     

When is it time to stop? When good enough becomes bad enough

This article draws on Winnicott’s concept of the good enough mother to discuss how to know whether a therapeutic situation is good enough to continue or bad enough to end. This dilemma is explored in terms of clinical syndromes, such as anorexia and pathological gambling, but focuses mainly on analyst-initiated endings, which are termed the ‘Casablanca dilemma’, based on an amplification of the ending of the film Casablanca. The author goes on to discuss such one-sided endings, drawing on interviews with 40 analysts and therapists about their clinical experience. A typology of bad enough endings is presented. The psychological differences between a good enough analysis as opposed to a bad enough one are explored through the ideas of Winnicott and Neumann.     

Seeing in the Dark: A View into Dissociation and Healing

In this paper, I will explore the role of art-making, the experience of trauma and dissociation, and the process of working with self-states from an analytic and creative frame. Relevant literature on dissociation, trauma, and the use of art will be discussed. A case involving my work with an adolescent girl who had experienced sexual abuse from a family member will be shared, with an emphasis on the meaningful role images played during the therapeutic process. Both Jungian and psychoanalytic models of conceptualizing and working with dissociation are included, following Donald Kalsched’s (2013) recommendation for a “binocular stance” to treatment, including both a focus on the inner, intrapsychic world and the interpersonal, relational realm, and how art images both illuminated and expressed these realms. Within the therapeutic process, art images allowed the therapist a view into the client’s unconscious process, and created a meeting ground for dissociative barriers to be gradually seen, felt and known, by both therapist and client. The experience of dissociation, in images and in session, provided a reference point for myself and my client, Taylor, to develop a shared understanding and a framework for growth.     

The transcendent function in Spitteler’s Prometheus and Epimetheus

In August 2020, John Beebe and Steve Myers met via Zoom to discuss their differing interpretations of psychological typology and the different sources within Jung’s writings that influenced their books: Integrity in Depth: Energies and Patterns in Psychological Type (Beebe), and Myers-Briggs Typology vs Jungian Individuation (Myers). The discussion centred on Spitteler’s epic poem Prometheus und Epimetheus, which forms the basis of chapter V of Psychological Types. This is both the largest chapter and one of two chapters that Jung highlighted in the Argentine foreword as containing the essence of the book. Jung’s book is primarily about the transformation of personality rather than the categorization of people. Although it contains a critical psychology that deconstructs the nature of consciousness, that is only one half of the book and a stepping-stone to the other half, which is the reconciliation of opposites with particular emphasis on the relation of consciousness and the unconscious. Jung assumed that readers were already familiar with Prometheus und Epimetheus, an understanding of which sheds light on the nature of the transformation that Jung described – the development of a new attitude towards attitude itself.     

Kann Es Ein Argument Für Den Skeptizismus Geben? Das Epistemische Problem Der Irrtumsmöglichkeit

Summary  Is there any argument for scepticism? The epistemic problem of the possibility of error. Arguments for scepticism rest on the assumption that knowledge claims are fallible. For this reason the concept of knowledge appears to be questionable. Since it is necessary to distinguish doubts from possible doubts, the arguments for scepticism appear to be unconvincing. If we take it into account that we know something that is immune to doubt, we should draw the conclusion that, contrary to scepticism, knowledge claims have to be compatible with being fallible. Thus any knowledge claim is capable of being doubted.     

Chapter 6: Biblical Foundations for a Practical Theology of Aging

SUMMARY

This article reviews Biblical sources pertaining to the elderly, particularly the frail elderly. Founded on these sources, implications for elderly with Alzheimer's Disease and other forms of dementia are addressed through a personal perspective informed by writings of Christian mystics.