Individual differences in the acceptance of stereotyping

Previous research has documented individual differences in a range of constructs relating to social stereotyping, prejudice, and intergroup attitudes. However, research has not sought specifically to measure a general acceptance of social stereotyping. In the present research, we explored attitudinal, cognitive, emotional, and personality correlates of a person’s self-reported willingness to rely on stereotypical information when interacting with people of different social and cultural groups. In six studies (N = 1080) we found that more acceptance of stereotyping was associated with more explicit and implicit stereotyping of particular groups, less liberal gender-role values, more authoritarian attitudes, preference for hierarchies, higher social dominance orientation, less universal outlook, less complexity in describing others’ emotions, less utilization of emotional information, and more utilization of social categories (gender and race) when rating the similarity of faces, less agreeable and more agentic personality, and more rigid and simplistic cognitive style (all independent of one’s gender). Female and African-American participants were less accepting of stereotyping than male and Caucasian participants. The general tendency to accept stereotyping in daily life is a measurable individual difference that may prove useful in social-personality research.