The effects of location,orientation, and cumulation of boxes in the Baldwin illusion

Three experiments were conducted on variants of the Baldwin illusion. Experiment 1 showed that placing a box on each side of the standard line produced a larger illusion than placing both boxes on the same side of the line. These results failed to support the assimilation theory proposed by Brigell, Uhlarik, and Goldhorn (1977). In Experiment 2, the side of a rectangular box was varied when that side was either parallel or perpendicular to the standard line. The parallel rectangle produced a function that was similar to the one found with the classical Baldwin figure, but the perpendicular boxes produced a monotonically decreasing function with a reversal of illusion evident at the large sizes. The latter function did not support any version of the assimilation theory. The findings of Experiment 3 replicated previous findings that showed that cumulating contours as box size increased had no effect on the illusion. These findings explain two longstanding puzzles about the Müller-Lyer illusion: why a multifinned form is not the sum of its single-finned parts and why the shrinkage form produces a smaller effect than does the expansion form.