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Perceived Symbols of Authority and Their Influence on Compliance1
Authors:Brad J Bushman
Abstract:There are many variables that influence compliance. With regard to individuals making requests of others, Bickman (1974) found that the apparel of the person making the request significantly influenced whether another person complied with the request. This study evaluates other factors such as sex, age, and altruism in compliance. Subjects were involved in a replication of Bickman's dime and parking meter study. Results showed that the dress of the perceived authority not only affected the number of subjects who complied but also the type of compliance, the type of noncompliance, and the latency between request and compliance. Also, older subjects complied significantly more often than younger subjects in the role authority condition.
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