A self-novelty manipulation of self-focused attention for internet and laboratory experiments.

Conventional manipulations of self-focused attention are poorly suited for Internet experiments and for group-based administration. The authors present a self-novelty manipulation that effectively induces self-awareness for such contexts. In the high self-focus condition, people write about how they differ from their family and friends and from people in general. In the control conditions, people write about neutral topics or do no writing. Three experiments using different measures of self-focus (the situational self-awareness scale, a pronoun selection task, and the private self-consciousness scale) showed that the self-novelty manipulation significantly increased self-focused attention. This effect appeared in Internet-based experiments (Experiment 1) and in laboratory experiments with groups (Experiments 2 and 3). The self-novelty manipulation appears promising for self-awareness research conducted outside of conventional laboratory contexts.