Experiences of stereotyping among individuals employed in selected South African organisations |
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Authors: | Lizelle Brink Jan Alewyn Nel |
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Affiliation: | 1. Faculty of Economic and Management Sciences, North-West University, South AfricaLizelle.Brink@nwu.ac.za;3. Faculty of Economic and Management Sciences, North-West University, South Africa |
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Abstract: | This study investigated the effects of stereotypes among individuals working in selected South African organisations. The participants were 336 employees within the following sectors: banking (n?=?40), higher education institutions (n?=?72), mining (n?=?63), municipalities (n?=?24), nursing (n?=?4), police services (n?=?20), schools (n?=?85), and the restaurant industry (n?=?28). Data were collected using open ended interviews, and thematically analysed. The findings indicated that stereotypes influence individuals on three different levels: cognitive, behavioural, and emotional levels. Predominantly, participants reported that they mostly react in a cognitive manner when confronted with stereotypes. |
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Keywords: | stereotypes cognitive effects behavioural effects emotional effects selected South African organisations |
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