| Abstract: | Attacks by communication scholars on exploratory factor analysis (EFA) have cast doubt on prior findings based on the technique. The present study is one in a series of studies performed to test the ability of EFA to produce results that replicate known dimensions in a data set. It was designed to determine which of 7 initial extraction techniques produce the highest factor fidelity across 5 item distribution shapes and 3 sample sizes. Monte-Carlo-created data sets with known factors, known item distribution shapes, and a 30% error rate were submitted to EFA. Results from an analysis of variance (ANOH) indicate that image analysis reaches perfect factor fidelity with a smaller number of cases regardless of item distribution shape. This and other results reported in this study suggest that3ndings based on EFA should be viewed with cautious optimism and be evaluated according to the findings from this and similar studies. |
