股民股票投资成败归因内容与特征的研究

运用开放式问卷，调查了股民股票投资成败的归因内容，并分别对成功与失败归因的内容及不同特征股民的成败归因内容进行了比较。研究结果表明：股民股票投资成败归因的主要内容是能力、果断、信息、政策等十三项；对于成功和失败，股民所作的能力、果断、政策、运气等九项归因有显著差异；文化程度、股龄及户别，分别对十三项归因中的部分归因有显著影响，这显示了不同特征股民各自的归因特点。

A STUDY OF THE SUCCESSOR FAILURE ATTRIBUTION CONTENTS AND CHARACTERISTICS OF SHAREHOLDER'S STCCK INVESTMENTS

The study used an open-ended questienaire to investigate shareholders'success or failure attributions of their stock in vestments. The results show that: 1) the main success or failure attribution contents include thirteen items such as abilty, resolution, information and policy, etc.2)apparent difference has been found through the comparisons between successful and failing shareholders as a result of nine attributions, such as ability, resolution, policy, opportunity. Shareholders'education background, age and even sex obviously affect some of the 13 attributionos and different shareholders have their own attribution features.