决策中的框架效应再探

框架效应是指对相同决策任务不同方式的描述会影响决策者对备择选项的认知．大量研究已证实了框架效应的存在。本研究采用经典的“海难”问题,进一步探讨了决策任务中的框架效应。结果发现,在生命问题和财产问题中均没有发现框架效应的存在。在面对生命问题时,总体上人们倾向于冒险;在面对财产问题时,总体上倾向于保守。另外在面对生命问题时,女生比男生更倾向于冒险。

The Influence of Framing Effects on Decision-making

The different depiction of the same decision-making tasks would influence the decision maker' cognition.Many researches have proved the existence of the framing effect.The present study further explored the framing effect by adopting the "shipwreck" problem.The results indicated there was no framing effect both in the life problem and in the property problem.When facing the life problem,people preferred to take a risk on the whole;when facing property problem,people preferred to be conservative.The females were more risky than the males in the life problem and both tended to be conservative in the property problem.