Status of the provoker,opportunity to retaliate,and interest in video violence

Two hypotheses derived from affect-dependent stimulus arrangement theory [Zillmann D, Bryant J (1985): In: “Selective Exposure to Communication.” Hillsdale, NJ: Erlbaum Associates.] were tested: (1) provoked persons will express less interest in seeing video violence than will those not provoked, unless they anticipate an opportunity to retaliate against their provocateur; and (2) when provoked persons anticipate an opportunity to retaliate against a provocateur who is not high status, they will express greater interest in seeing video violence than will those not provoked. After being provoked or not provoked by a high or low status experimenter, half the 160 male college student participants were led to believe that their evaluation of the experimenter would determine the experimenter's grade for conducting the research, and half were not given any reason to expect an opportunity to evaluate him. Then each man indicated his degree of interest in seeing each of twelve video selections that had been described in brief paragraphs, three each in four content categories: aggressive, humorous, mildly erotic, and neutral. In confirmation of the first hypothesis, provoked subjects who did not anticipate opportunity to retaliate expressed less interest in seeing aggressive material than did those not provoked. In relationship to the second hypothesis, provoked subjects showed the greatest interest in aggressive video material when they anticipated an opportunity to retaliate against a low status provocateur, but their interest was not greater than corresponding nonangered subjects. The effect of provocation upon interest in the other categories of video material was generally in line with what would be predicted from the theory. When there was no anticipated opportunity to retaliate, interest in humorous material was greater in provoked subjects than in those not provoked. In the case of the mildly erotic category of video selections, there was less interest expressed among provoked subjects when they anticipated having a chance to retaliate against a low status experimenter.