Differential effects of stimulus context on perceived length: Implications for the horizontal-vertical illusion

Six experiments examined orientation-specific effects of stimulus context on the visual perception of horizontal and vertical lengths: Using a paired-comparison method, Experiments 1–5 showed that the probability of judging a given vertical line to be longer than a given horizontal line was relatively great when the stimulus set comprised relatively long horizontals and short verticals, and relatively small when the stimulus set comprised short horizontals with long verticals. To the extent that stimulus context exerts orientation-specific effects on perceived length, it thereby modulates the degree to which verticals appear longer than physically equivalent horizontals: the horizontal—vertical illusion (HVI). Under various contextual conditions, the HVI was as small as 3% (horizontals had to be 3% greater than verticals to be perceived as equally long) and as great as 15%, equaling about 12% in a “neutral” context. In Experiment 6, subjects judged the absolute physical length of each stimulus, and the results indicated that stimulus context acted largely by decreasing perceived lengths. The results are consistent with the hypothesis that differential effects of context reflect a process of stimulus-specific perceptual attenuation.