Repetition priming of face recognition

Three experiments investigating the priming of the recognition of familiar faces are reported. In Experiment 1, recognizing the face of a celebrity in an “Is this face familiar?” task was primed by exposure several minutes earlier to a different photograph of the same person, but not by exposure to the person's written name (a partial replication of Bruce and Valentine, 1985). In Experiment 2, recognizing the face of a personal acquaintance was again primed by recognizing a different photograph of their face, but not by recognizing the acquaintance from that person's body shape, clothes etc. Experiment 3 showed that maximum repetition priming is obtained from prior exposure to an identical photograph of a famous face, less from a similar photograph, and least (but still significant) from a dissimilar photograph.

We argue that repetition priming is a function of the degree of physical similarity between two stimuli and that lack of priming between different stimulus types (e.g., written names and faces, or bodies and faces) may be attributable to lack of physical similarity between prime and test stimuli. Repetition priming effects may be best explained by some form of “instance-based” model such as that proposed by McClelland and Rumelhart (1985).