绿色生活方式的结构与测量

基于前人研究,结合对241份访谈问卷进行内容分析,构建绿色生活方式由知、情、意、行四维度组成的理论假设,并依照该理论初步编制绿色生活方式量表。采用调查法回收有效问卷1051份,结果显示:量表的 Cronbach α系数为0.919,分半信度系数为0.876,0.868; 量表与各维度均存在显著的中高等相关,各维度间存在显著的中低等相关; 探索性因素分析的结果与理论构想基本一致,验证性因素分析结果表明模型拟合度良好; 此外,量表能较好区分环境态度与环保行为有不一致倾向的个体。因此,本研究制定的绿色生活方式量表具有较好的信效度,并可为区分“言行一致”或“言行不一”的个体提供一定参考。

The Structure and Measurement of Green Lifestyle

Based on previous studies,combined with a content analysis of 241 interview questionnaires,a theoretical hypothesis of a green lifestyle consisting of four dimensions of knowledge,affection,intention,and behavior was constructed,and a green lifestyle scale was initially compiled in accordance with the theory.A total of 1051 valid questionnaires were recovered by the survey method.The results show that the Cronbach α coefficient of the scale was 0.919,and the split-half reliability coefficient was 0.876,0.868; the total scores of scale was significantly correlated with the scores of each dimension(p<0.01); The results of exploratory factor analysis were basically consistent with the theoretical concept,and the results of confirmatory factors analysis show that the model has good fitting degree; in addition,the scale has a good discrimination degree for individuals who have inconsistent tendency between environmental attitudes and pro-environmental behaviors.Therefore,the scale of green lifestyle developed in this study has good reliability and validity and the scale can provide the indicators to distinguish the individuals who have environmental attitude-behavior gap to a degree.