Context effects,reliability, and internal consistency of intermodal joint scaling

Context effects, intraindividual variability, and internal consistency of intermodal joint scaling with magnitude estimation (“magnitude matching”) were studied by instructing 12 subjects to judge the three pairs of odor intensity, loudness, and brightness on a common scale of perceived intensity as well as to judge odor intensity separately (unimodal magnitude estimation). Significant context effects were found by comparing odor intensity judgments obtained by separate versus intermodal joint scaling as well as across different modalities (loudness vs. brightness) in joint scaling. But no such effects were found for loudness or brightness when compared across modality of joint scaling. Intraindividual variability in the estimates imply about equal reliability in intermodal joint scaling and separate scaling. Good internal consistency was found, indicating that subjects are successful in expressing perceived intensities of different modalities on a common scale.