Sweetness suppression in fructose/citric acid mixtures: A study of contextual effects

Twoexperiments investigated whether stimulus context affects ratings for mixtures of dissimilartasting substances (fructose/citric acid) to the same degree that it affects ratings for unmixed substances (fructose). In Experiment 1, replacing mixtures by equisweet unmixed fructose solutions produced virtually no response shifts. The proportion of mixtures in the stimulus set affected only slightly the degree of mixture suppression inferred from the responses. In Experiment 2, both the stimulus type (mixed or unmixed) and the stimulus distribution (positively versus negatively skewed) affected the responses. Several factors that determine the impact of contextual changes are identified: (a) the stage in stimulus processing affected—that of representation on the internal continuum or that of response selection; (b) the size and sources of variation in the affected process; and (c) the degree to which a stimulus is perceptually integrated in the context. In the present study, the sweetness of fructose/citric acid mixtures was largely, but not completely, integrated with the sweetness of unmixed fructose solutions. It is suggested that increased stimulus complexity makes mixture ratings more susceptible to contextual shifts. An analysis relating the size of the contextual shift to the degree of response variability suggests that response-selection processes are more important in determining the responses for unmixed stimuli than they are in determining the responses for mixtures.