Social neuroeconomics: the neural circuitry of social preferences |
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Authors: | Fehr Ernst Camerer Colin F |
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Affiliation: | University of Zurich, Institute for Empirical Research in Economics, Zurich, CH-8006, Switzerland. efehr@iew.uzh.ch |
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Abstract: | Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. We argue that hedonic interpretations of theories of social preferences provide a useful framework that generates interesting predictions and helps interpret brain activations involved in altruistic, fair and trusting behaviors. These behaviors are consistently associated with activation in reward-related brain areas, such as the striatum, and with prefrontal activity implicated in cognitive control, the processing of emotions, and integration of benefits and costs, consistent with resolution of a conflict between self-interest and other-regarding motives. |
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