The role of self-concordance for self-reported strategic,tactical, and operational eco-driving |
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| Institution: | 1. Mercedes-Benz AG, Leibnizstraße 2, 71032 Böblingen, Germany;2. Technische Universität Dresden, Chair of Traffic and Transportation Psychology, Hettnerstraße 1, 01069 Dresden, Germany;1. Department of Sociology, Washington State University, United States;2. School of Electrical Engineering and Computer Science, Washington State University, United States;3. Department of Sociology, Brown University, United States;1. Department of Psychology, University of Bern, Fabrikstrasse 8, 3012 Bern, Switzerland;2. Centre for Development and Environment, University of Bern, Hallerstrasse 10, 3012 Bern, Switzerland;3. Otto-von-Guericke University Magdeburg, Psychological Institute – Section␣for Environmental Psychology, Post Box␣4120, 39016 Magdeburg, Germany;4. University of Bern, Hubelstrasse 17, 3052 Zollikofen, Switzerland;1. Department of Civil & Mineral Engineering, University of Toronto, Toronto M5S 1A4, Canada;2. School of Transportation, Southeast University, Nanjing 211100, China;1. IFSTTAR, AME, LPC, 25 allée des marronniers, 78 000 Versailles, France;2. Laboratoire CHArt, Université Paris 8, 2 rue de la Liberté, 93 526 Saint-Denis cedex 02, France;1. Mercedes-Benz Group AG, Leibnizstraße 2, 71032 Böblingen, Germany;2. Technische Universität Dresden, Chair of Traffic and Transportation Psychology, Hettnerstraße 1, 01069, Dresden, Germany |
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| Abstract: | Although most people are aware of the harmful CO2 emissions produced by the transport sector threatening life on earth now and in the future, they do not eco-drive. Eco-driving improves the vehicle’s fuel or energy economy and reduces greenhouse gas emissions. We investigated the motivational predictors of eco-driving based on the theory of self-concordance (i.e., the consistency between a behavior/goal with the person’s pre-existing values and interests). Data from a cross-sectional online survey with 536 German drivers revealed that self-reported eco-driving was significantly predicted by sustained effort towards eco-driving, which in turn was predicted by self-concordance variables. Therefore, individuals pursuing eco-driving out of strong interest or deep personal beliefs (i.e., autonomous motivation) as opposed to external forces or internal pressures (i.e., controlled motivation) reported greater effort towards this behavior. Furthermore, biospheric striving coherence, i.e., the coherence between personal valuable biopsheric values (i.e., values addressing the well-being of the environment/biosphere) and eco-driving, significantly predicted effort towards eco-driving. In sum, our results suggest that autonomous rather than controlled motives and coherence between behavior and intrinsic rather than extrinsic values are relevant predictors for eco-driving. We discuss implications for future strategies and interventions fostering eco-driving in the long term. |
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| Keywords: | Eco-driving Self-concordance Values Autonomous motivation |
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