Fear Appeals Revisited: Testing a Unique Anti-smoking Film |
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Authors: | Carol L Schmitt and Thomas Blass |
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Institution: | (1) RTI International, Washington, DC, USA;(2) Department of Psychology, University of Maryland Baltimore County, 1000 Hilltop Circle, Baltimore, MD 21205, USA |
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Abstract: | Past research has found that fear-arousing persuasive messages can significantly affect attitudes, intentions, and behaviors.
In this study, participants in high and low threat conditions viewed appropriately edited versions of a unique fear appeal
video used in the American Lung Association’s anti-smoking campaign, while control condition participants viewed no film.
Threat condition participants expressed stronger anti-smoking behavioral intentions than did control condition participants.
These results represent the first effectiveness test of this widely used film. |
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Keywords: | Adolescents Fear appeals Persuasive communication Smoking Tobacco Prevention |
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