Self-Control and Impulsiveness in Adult Human Females: Effects of Food Preferences

Two experiments explored the effects of food preferences on humans’ choice in a self-control paradigm. Reinforcers consisted of programmed periods of access time to drinking juice during the experimental session. Experiment 1 used 14 adult women and Experiment 2 used 9 adult women. In Experiment 1, the women demonstrated significantly less sensitivity to reinforcer amount relative to sensitivity to reinforcer delay (a measure of self-control) when they reported a higher preference for the juice received as the less delayed, smaller reinforcer than for the juice received as the more delayed, larger reinforcer. Conversely in Experiment 2, the women demonstrated significantly more sensitivity to reinforcer amount relative to sensitivity to reinforcer delay when they reported a higher preference for the juice received as the more delayed, larger reinforcer than for the juice received as the less delayed, smaller reinforcer. Together, the results show that participants’ food preferences can influence self-control for food reinforcers.