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Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context |
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| Authors: | Ritu Jain Gurinder Singh Sheetal Jain Kokil Jain |
| Affiliation: | 1. Amity International Business School, Amity University, Noida, Uttar Pradesh, India;2. Founder & CEO, Luxe Analytics, Delhi, India;3. Marketing, Fortune Institute of International Business, Delhi, India |
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