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Innovative behavior of consumers |
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| Authors: | Alba Yela Aránega Domingo Ribeiro Soriano Maria Teresa Del Val Núñez José Santiago Fernández Vázquez |
| Affiliation: | 1. Department of Economics and Business, Faculty of Business and Economics, University of Alcalá, Alcalá de Henares, Spain;2. Department of Business Management, University of Valencia, Valencia, Spain;3. Department of Modern Philology, Faculty of Philosophy and Arts, University of Alcalá, Alcalá de Henares, Spain |
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