More than "just a joke": the prejudice-releasing function of sexist humor |
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Authors: | Ford Thomas E Boxer Christie F Armstrong Jacob Edel Jessica R |
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Institution: | Department of Psychology, Western Carolina University, Cullowhee, NC 28723, USA. tford@email.wcu.edu |
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Abstract: | The results of two experiments supported the hypothesis that, for sexist men, exposure to sexist humor can promote the behavioral release of prejudice against women. Experiment 1 demonstrated that hostile sexism predicted the amount of money participants were willing to donate to a women's organization after reading sexist jokes but not after reading nonhumorous sexist statements or neutral jokes. Experiment 2 showed that hostile sexism predicted the amount of money participants cut from the budget of a women's organization relative to four other student organizations upon exposure to sexist comedy skits but not neutral comedy skits. A perceived local norm of approval of funding cuts for the women's organization mediated the relationship between hostile sexism and discrimination against the women's organization. |
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