The 'P' word: productivity in the delivery of career guidance services

The case for more attention to productivity in career guidance delivery is related to the pressures both for greater public accountability and for increasing access to services without massive increases in resources. The term 'productivity' is defined and its applications in a career guidance context are explored. Possible strategies for enhancing productivity are examined, and evidence of productivity gains is reviewed. A case-study is presented to indicate how services might collect and utilise productivity data to enhance their service provision.