On the self-fulfilling nature of apparent sex differences in behavior

A study was conducted to test the notion that a person's behavior conforms explicitly to the sex-role stereotype that attractive others have regarding the person's gender. In a 2 × 2 design, female subjects were induced to characterize themselves to a male partner who was either desirable or undesirable and whose stereotype of the ideal woman conformed very closely to the traditional female stereotype or its opposite. The results, which held for both an attitudinal and a behavioral measure of self-presentation, indicated that, when the partner was desirable, the subjects portrayed themselves as more or less conventional in terms of sex-role, depending upon whether the partner's stereotypic view of women was traditional or not. The implications of these findings for an analysis which stresses the self-fulfilling nature of apparent sex differences were discussed.