Effects of warm and neutral models on the attention of observational learners

The study was conducted to examine observers' attention to adults following warm and neutral interactions with them. Forty-two preschool and 36 third grade girls interacted with a pair of female models in one of three treatment conditions in which models were, respectively, warm and neutral, neutral and neutral, or warm and warm. Subiects then witnessed the models play a picture-preference game and were asked to recall the models' responses. Analyses of the children's overt attention to the models' responses revealed a greater attention to a warm model when in the presence of both a warm and neutral model and less distraction by nonsocial stimuli when at least one warm model was present. A significant positive correlation was obtained between attention to and recall of the models' responses.