Semantic priming without awareness: Some methodological considerations and replications

Previous studies of subliminal semantic priming effects are considered. The distinction between subjective and objective detection thresholds proposed by Cheesman and Merikle (1984) is accepted, and it is concluded that no convincing evidence has been adduced to support or deny the existence of semantic priming effects at or below objective threshold. New criteria for the assessment of objective thresholds are proposed, and four experiments are reported in each of which pattern-masked primes were presented 10% below objective threshold. The first three experiments presented primes, mask, and targets binocularly; the fourth used dichoptic presentation. Data were analysed using both conventional F ratios and the quasi F ratio advocated by Clark (1973). Results showed that significant subliminal semantic priming effects occurred in each experiment when conventional F ratios were used, and significant effects occurred in all but the first experiment when quasi F was used. Binocular and dichoptic presentation of stimuli gave semantic priming effects whose magnitudes did not differ significantly. It is concluded that semantic priming effects can be obtained below objective detection threshold. It is also concluded that replication with different participants and different stimuli is preferable to the use of quasi F ratios in investigations where verbal stimuli are used.