Relationship of birth order and the marketing-related variable of materialism |
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| Authors: | Zemanek J E Claxton R P Zemanek W H |
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| Affiliation: | Department of Marketing, School of Business, East Carolina University, Greenville, NC 27858-4353, USA. zemanekj@mail.ecu.edu |
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| Abstract: | The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that first-borns in this sample scored significantly lower on materialism than younger siblings. |
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