Low-effort thought promotes political conservatism |
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Authors: | Eidelman Scott Crandall Christian S Goodman Jeffrey A Blanchar John C |
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Institution: | Department of Psychology, University of Arkansas, 211 Memorial Hall, Fayetteville, AR 72701, USA. eidelman@uark.edu |
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Abstract: | The authors test the hypothesis that low-effort thought promotes political conservatism. In Study 1, alcohol intoxication was measured among bar patrons; as blood alcohol level increased, so did political conservatism (controlling for sex, education, and political identification). In Study 2, participants under cognitive load reported more conservative attitudes than their no-load counterparts. In Study 3, time pressure increased participants' endorsement of conservative terms. In Study 4, participants considering political terms in a cursory manner endorsed conservative terms more than those asked to cogitate; an indicator of effortful thought (recognition memory) partially mediated the relationship between processing effort and conservatism. Together these data suggest that political conservatism may be a process consequence of low-effort thought; when effortful, deliberate thought is disengaged, endorsement of conservative ideology increases. |
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