Effects of being observed on learning following success and failure experiences

In two experiments female subjects performed a task either alone or while being observed by a female experimenter, after which they were told that they had performed well or poorly. On a paired-associates (PA) learning task that followed, subjects who performed in the presence of the observing experimenter required more trials to criterion and committed more errors than those who worked alone only if they had supposedly done poorly on the preceding task. Subjects who had done well on the prior task performed better on the PA task when observed than when alone provided that the preliminary task had also measured verbal learning. A measure of skin conductance indicated increased arousal under conditions of observation on the PA task only after a poor performance on the preceding task. The results are discussed in terms of the drive theory of social facilitation and the conditions under which being observed produces evaluation apprehension.