Inferences about the femininity of competent women and their implications for likability

Male (N=59) and female (N=60) college students were given a written protocol describing a competent, achievement-oriented female stimulus person (SP) with either a masculine or feminine pattern of vocational and avocational interests. Three groups were given a masculine-pattern protocol and one group was given a feminine-pattern one. They were then asked to rate the SP on likability in work and social settings, femininity, and a number of other personal attributes. Two groups given the masculine-pattern protocol were also supplied with the SP's responses to items from a “personality” test answered in a predominantly feminine (Masculine—Feminine SP) or masculine (Masculine-Masculine SP) direction. The remaining groups (Masculine-Neutral and Feminine-Neutral SPs) were given no additional information. In agreement with previous findings, the Masculine-Neutral SP was liked more in social settings than was the Feminine-Neutral one. It was hypothesized and confirmed that the Masculine-Neutral SP would be perceived as similar to the Masculine-Feminine SP in femininity and likability and that both these SPs would be judged to be higher on these characteristics than the Masculine-Masculine. Complex results were obtained from the ratings of other attributes. Overall, they indicated that the Masculine-Feminine SP, in whom femininity was explicitly suggested, received the weakest ratings on a series of achievement-related attributes and the Masculine-Neutral SP the strongest.