Semantic control of selective attention

Summary It is argued that at least three modes of information processing should be distinguished: (1) sensory preprocessing; (2) activation and inhibition of knowledge structures, which run parallel and are unlimited in terms of capacity; (3) activated knowledge structures are used to make behavioral decisions. Decision processes are assumed to be sequentially organized because at any moment only one unit of the activated knowledge can be taken into account. Selective attention mainly refers to the third mode of processing. In this paper, potential rules are investigated that may determine what part of the activated knowledge influences making decisions about behavior. An intuitively plausible speculation about a rule of this kind is that activated knowledge is taken into account in the order of its activation level. Certain phenomena in selective attention are related to the operation of the rule, and some data are presented that seem to favor the validity of the rule's operation in the processing of multi-element visual displays.