Implementation intention encoding does not automatize prospective memory responding

An implementation intention encoding, one that specifies the concrete situation that is appropriate for initiating an intended action and links that situational cue to the intended action, has been shown to improve prospective memory. One proposed mechanism is that implementation intentions create automatized prospective remembering. This view anticipates that implementation intentions should prevent prospective memory decline in highly cognitively demanding situations. Contrary to this expectation, although implementation intention encoding enhanced prospective memory (Experiments 1 and 2), implementation-intention encoding did not buffer against significant prospective memory decline in high-cognitive-demand conditions (Experiments 1–3), and in Experiment 3, implementation intention encoding produced lower levels of prospective memory performance than did behavioral practice in the high-cognitive-demand situation. We suggest that although implementation intentions may stimulate a strong associative encoding (between an anticipated environmental cue and an intended action), that encoding does not support a completely automatized prospective memory response.