The bicycle and the dream of a sustainable city: An explorative comparison of the image of bicycles in the mass-media and the general public |
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| Institution: | 1. University of Rome – La Sapienza, Department of Social Sciences and Economics, Italy;2. Salesian Pontifical University, Faculty of Social Communication, Italy;3. University of Rome – La Sapienza, Department of Developmental and Social Psychology, Italy;4. University of Rome – La Sapienza, Department of Dynamic and Clinical Psychology, Italy;1. Faculty of Pharmacy and Pharmaceutical Sciences, University of Alberta, Edmonton, Alberta, Canada;2. Division of Cardiology, Department of Medicine, University of Alberta, Edmonton, Alberta, Canada;1. Facultad de Física, Universidad Veracruzana, 91000, Xalapa, Veracruz, Mexico;2. Departamento de Física, Universidad de Santiago de Chile, Casilla 307, Santiago, Chile;3. Instituto de Física, Pontificia Universidad Católica de Valparaíso, Casilla 4950, Valparaíso, Chile;1. Grado Department of Industrial & Systems Engineering, Virginia Tech, Blacksburg, VA, USA;2. School of Biological and Health Systems Engineering, Arizona State University, Tempe, AZ, USA;3. Division of Applied Science & Technology, Marshall University, Huntington, WV, USA;1. National Cancer Institute, Division of Cancer Control and Population Science, 9609 Medical Center Drive, Bethesda, MD 20892, USA;2. Johns Hopkins Bloomberg School of Public Health, Johns Hopkins Center for Injury Research and Policy, 624 N. Broadway St., Baltimore, MD 21205, USA;1. Department of Sociology and Gerontology, Miami University, Oxford, OH, United States;2. School of Medicine, Internal Medicine-Geriatrics, Washington University, St. Louis, MO, United States;3. School of Medicine, Neurology and Knight Alzheimer’s Disease Research Center, Washington University, St. Louis, MO, United States;4. Department of Health Behavior and Health Education and Department of Internal Medicine (General Medicine), University of Michigan, Ann Arbor, MI, United States |
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| Abstract: | This paper explores the representation of the bicycle by comparing data from various mass media sources and the general public in Italy. In study 1, a number of commercial advertisements published on paper magazines and aired by the major TV channels, as well as 405 articles published by the major online newspapers were content analysed in order to identify the main concepts and evaluations characterising the representation of bikes in the media. In study 2, 94 Rome residents were interviewed on their beliefs regarding the pros and cons of using the bike in the city and their perceived social approval. Results showed several points of overlap between the two representations, although different themes and structures emerged as well. |
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| Keywords: | Sustainable mobility Bicycle Mass media Agenda setting Travel mode choice |
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