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Reconciling the maintenance of on-field success with off-field player development: A case study of a club culture within the Australian Football League
Institution:1. The Swedish Sports Confederation, Skansbrogatan 7, 11860 Stockholm, Sweden;2. Halmstad University, Kristian IV:s väg 3, 30118 Halmstad, Sweden;3. FEPSAC Managing Council, Belgium;4. The Swedish School of Sport and Health Sciences, Box 5626, 11486 Stockholm, Sweden;5. School of Human Kinetics, University of Ottawa, 125 University Private, Ottawa, ON K1N 6N5, Canada;6. Institute of Psychology, German Sport University Cologne, Am Sportpark Müngersdorf 6, 50933 Köln, Germany;7. German Research Centre of Elite Sport – Momentum, German Sport University Cologne, Am Sportpark Müngersdorf 6, 50933 Köln, Germany;8. National Institute of Sport, Expertise and Performance (INSEP), 11 avenue du Tremblay, 75012 Paris, France;9. English Institute of Sport, Ground Floor, 21 Bloomsbury Street, London WC1B 3HF Great Britain, UK;10. BIND-Behavioral Imaging and Neural Dynamics Center, Department of Medicine and Aging Sciences, “G. d’Annunzio” University of Chieti-Pescara, Via dei Vestini 31, 66100 Chieti, Italy;11. Department of Science and Technology, University of Suffolk, Waterfront Building, 19 Neptune Quay, Ipswich IP4 1QJ, UK;1. School of Sport, Exercise and Health Sciences, Loughborough University, United Kingdom;2. Sport Development Centre, Loughborough University, United Kingdom;1. Human Studies Program, Laurentian University, 935 Ramsey Lake Road, Sudbury, Ontario, P3E 2C6, Canada;2. School of Human Kinetics, Laurentian University, 935 Ramsey Lake Road, Sudbury, Ontario, P3E 2C6, Canada
Abstract:ObjectivesAs a contribution to developing understanding of how professional athletes may successfully develop a dual career and maintain a balance between life on and off the field, the present study sought to analyse a professional Australian Football club culture that has been identified within the industry as successfully supporting player dual career development. At the same time the club has been able to maintain a successful on-field record.MethodsA case study methodology was used for the analysis with Schein's (2010) levels of organisational culture providing a theoretical framework. Data were collected by means of fifteen interviews which included players (11), and non-playing staff (4) comprising an executive staff member, a coach, a team manager, and the player development manager. Observations were also made and recorded by the first author during a two week immersion in the club environment.ResultsFour basic assumptions that explained the coherence between espoused values and artefacts concerning dual career development were identified. They were that: dual career development is important however football comes first; balancing sport and off-field life ensures players' well-being and facilitates on-field performance; players should be encouraged to find personal meaning in their dual career activity, and; the club has an ethical responsibility to support player dual career development.ConclusionAnalysis of the findings suggests that the successful support of dual careers requires a coherent club culture, where related activities exist as part of a holistic approach to player development. This approach must recognise the priority placed on athletic performance.
Keywords:Dual career development  Professional sporting club  AFL  Australia  Professional athletes
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