| Abstract: | Developments in social gerontology have led to an increased awareness of the relationship between political economy, culture, and personal narrative as influences on social identity in later life. Central to this debate has been a growing interest in lifestyle choice as evidence of a change from modern to postmodern forms of aging. A key component of this process has been the erosion of a predictable framework for an aging identity, previously supplied by the welfare state. It is argued that, alongside the emergence of  no-care zones in health and welfare, postmodern ideas on consumerism and the body have led to an assault on identity in old age. As a result, we may be seeing the emergence of no-identity zones which fail to sustain an authentic framework for supporting experiences in old age. A critical gerontology should include the study of identity as central to understanding the disjunction between aging from within and aging within society. |
