| Abstract: | Research has shown that greater degrees of sunshine experienced directly are associated with greater amounts of compliance and tipping. This paper describes two studies that investigated beliefs about sunshine and tipping. The studies were conducted at a casino hotel in Atlantic City; a male server who delivered food and drinks to guests' rooms acted as the confederate. In Study 1, the server reported to guests the actual sky conditions: sunny, partly sunny, cloudy, or rainy. Tip percentages increased linearly from the worst to the best conditions. Study 2 used an experimental design. The server informed guests that the weather was either warm and sunny, cold and sunny, warm and rainy, or cold and rainy. Guests were gullible because their rooms shielded them from the actual conditions. Belief in sunny skies produced greater tip percentages. The temperature belief manipulation had no effect. This research extended previous research by showing that beliefs about weather, in addition to actual weather, can affect behavior. |
