Value change and relapse following a decision to quit or reduce smoking

Ainslie (1975) suggested a model according to which values change subsequent to decision and in which the value of a smaller, immediately available, reward increases at a faster rate than that of a later reward. The rank orde between the two rewards may therefore become reversed, leading to impulsive behavior. The assumptions of this model as applied to addition are discussed. As an alternative, it is suggested that values and beliefs may be more indicative of stereotypical, biased thinking during the course of an attempt to quit. A study of 23 smokers who tried to quit or reduce smoking supported the latter view rather than the Ainslie model However, neither approach was successful in accounting of relapses. This may be because action is hard to predict from beliefs and values, and it may more suitably be accounted for by desires and emotional states, the latter most importantly because they affect the ability of self-monitoring.