Willingness to help as determined by the sex-role appropriateness of the help-seeker's career goals

College students were asked if they would be willing to serve as student contacts for high school students applying for admission to the university who wanted more information about student life. Students volunteered to spend more time helping a female applicant if she wanted to become a librarian than if she wanted to become an engineer, while they volunteered to spend more time helping a male applicant if he wanted to become an engineer than if he wanted to become a librarian. Results were the same when the dependent measure was the amount of time volunteered for interviews, for telephone conversations, and for letterwriting, indicating that the amount of personal contact required did not influence subjects' preference to help those whose career aspirations were sex-role appropriate more than those whose career goals were sex-role inappropriate.