Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective |
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| Authors: | SIMON R KNOWLES MELISSA K HYDE KATHERINE M WHITE |
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| Institution: | 1. Swinburne University of Technology, Melbourne, Australia;2. School of Psychology and Counselling, Queensland University of Technology, Queensland, Australia |
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| Abstract: | An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions. |
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