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A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data |
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| Authors: | Wayne S DeSarbo Joonwook Park Crystal J Scott |
| Institution: | (1) Marketing Department, Smeal College of Business, Pennsylvania State University, University Park, PA 16802, USA;(2) Southern Methodist University, Dallas, TX, USA;(3) University of Michigan-Dearborn, Dearborn, MI, USA |
| Abstract: | |
| Keywords: | ordered successive categories maximum likelihood consumer psychology multidimensional unfolding |
| 本文献已被 SpringerLink 等数据库收录！ | |