EMPLOYING CONJOINT ANALYSIS IN MAKING COMPENSATION DECISIONS |
| |
| Authors: | PHILIP KIENAST DOUGLAS MACLACHLAN LEIGH MCALISTER DAVID SAMPSON |
| |
| Institution: | University of Washington;Seattle-First National Bank |
| |
| Abstract: | A method employing conjoint analysis that generates utility/cost ratios for various elements of the compensation package is described. Its superiority to simple preference surveys is examined relative to optimizing the level of employee satisfaction at any given expenditure level. Results of a study of the use of this method in fringe benefit planning in a large financial institution are reported. |
| |
| Keywords: | |
|
