Perceptions of traffic risk in an industrialised and a developing country

This study aimed to investigate differences in traffic risk perception among a Norwegian and Ghanaian public. This was carried out while controlling for relevant background variables such as gender, age, and levels of educational achievement. In order to obtain the core aim of the study, a self-completion questionnaire was devised and distributed to a representative sample of the Norwegian population (n = 247) and to a stratified sample in Accra and Cape-Coast in Ghana (n = 299). The results showed that the Ghanaian sample perceived higher traffic risk than the Norwegian sample. Gender, age, and levels of educational achievement exerted minimal influences on risk perception. The results were discussed in context of industrialisation, cultural differences, and health beliefs.