The Effects of Shopping Well-Being and Shopping Ill-Being on Consumer Life Satisfaction |
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| Authors: | Ahmet Ekici M Joseph Sirgy Dong-Jin Lee Grace B Yu Michael Bosnjak |
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| Institution: | 1.Department of Management,Bilkent University,Ankara,Turkey;2.Virginia Tech Real Estate Professor of Marketing, Department of Marketing,Virginia Tech,Virginia,USA;3.Department of Marketing,Yonsei University,Seoul,South Korea;4.Department of Business Administration,Duksung Women’s University,Seoul,South Korea;5.GESIS Leibniz Institute for the Social Sciences,University of Mannheim,Mannheim,Germany |
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| Abstract: | Individuals hold two distinct sets of beliefs about shopping activities: Positive beliefs regarding the degree to which shopping contributes to quality of life (shopping well-being), and negative beliefs related to the degree to which shopping activities result in overspending time, effort, and money (shopping ill-being). Shopping well-being and shopping ill-being are conceptualized as independent constructs in that shopping ill-being is not treated as negative polar of a single dimension. That is, one can experience both shopping well-being as well as shopping ill-being, simultaneously. We hypothesized that (1) shopping well-being is a positive predictor of life satisfaction, (2) shopping ill-being is a negative predictor of life satisfaction, and (3) shopping well-being does contribute to life satisfaction under conditions of low than high shopping ill-being. The study surveyed 1035 respondents in the UK. The study results supported hypotheses 1 and 3, not Hypothesis 2. The paper discusses the implications of these findings for retailers, macro-marketers, and policy makers. |
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