A preliminary note: campus subgroup membership and football game day attire |
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| Authors: | Crosby Melanie Kim Soyoung Hathcote Jan M |
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| Institution: | Wm. Bolthouse Farms, Inc., Fort Worth, Texas, USA. |
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| Abstract: | Differences were found in college women's attire at football games by organizational identification, perceived organizational prestige, game day attendance, and fashion opinion leadership. Factors of clothing choice were Fashion Consciousness, Desire for Comfort, Desire for Uniqueness, and Expression of School Spirit. |
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