GROUP ATTITUDE UNIFORMITY AND CONNECTIVITY OF ORGANIZATIONAL COMMUNICATION NETWORKS FOR PRODUCTION,INNOVATION, AND MAINTENANCE CONTENT

Prior laboratory research on group uniformity suggests the general hypothesis that as correspondence increases between the content on which communication networks and attitude-beliefs are defined, increasing group network connectivity is associated with increasing member uniformity. To test derived hypotheses, natural groups from a large organization are identified through communication network analysis on production (n= 17), innovation (n= 16), and maintenance (n= 16) content. As expected, production and innovation groups show relationships between connectivity and attitude-belief uniformity, with production the stronger of the two; maintenance groups show little association, perhaps due to a content definition restricted to interpersonal problems. The predicted positive relationship between connectivity and uniformity occurs for social-emotional variables in the production network. However, unexpectedly in both production and innovation networks personality variables become less uniform as connectivity increases. As suggested, task variables operate differently in association with connectivity in production and innovation networks, although the differences are more pronounced than expected; in production, uniformity on these variables is negatively associated with connectivity, while in innovation they are positively associated.