| Abstract: | Milgram et al. (1972) proposed the formula R = f(C X D) for the recognition of city scenes where R = Recognition, C = Centrality to the population flow and D = architectural or social distinctiveness. In this paper a slight modification to this formula was suggested. The centrality concept was replaced by the more adequate one of familiarity and an empirical test of the proposition was carried out. Fifty-four scenes of urban Adelaide, South Australia were chosen using the two techniques of fixed distance sampling along major roads and equivalent representation sampling from the entire urban area. High School students (N = 41) and University Students (N = 31) were shown colour slides and ratings were obtained for recognition and distinctiveness. Familiarity was assessed using frequency of travel patterns. Multiple regression analyses showed that frequency of encounter was the only significant predictor variable in the younger High School sample, but distinctiveness and frequency were both significant for the University sample. A possible explanation for this difference in terms of car usage is outlined and some critical comments on the distinctiveness concept are presented. |
