Self-disclosure and liking: Effects for senders and receivers1

This experiment tested the social reward potential of self-disclosure and its impact on a receiver's attraction towards the sender. Further, a sender self-perception effect was tested. Just as a receiver is speculated to use the intimacy level of a disclosure as an indication of sender regard and trust, the self-perception hypothesis maintains that the sender also uses intimacy level to self-attribute liking and trust for the receiver. A forced-compliance procedure with college males was used to have a sender subject send either a high or low intimacy self-disclosure essay. Consistent with the social reward and self-perception hypotheses were measures of sender's behavior as trusting and measures of feelings during the disclosure process. General measures of liking and trust were not successful, however.