Alignment with globalized Western culture: Between inclusionary values and an exclusionary social identity

Reactions to globalized Western culture (GWC) are influential in shaping intergroup relations and social issues worldwide. GWC is conceptualized here as an inclusionary cultural value system but a simultaneously exclusionary social identity. Whereas GWC's inclusive values may promote the civil liberties and fair treatment of gay people, for instance, as a social identity, groups may use their alignment with GWC to buttress ingroup superiority over less aligned outgroups. Three studies (one correlational and two experimental in design) probe these opposing vectors in samples of Jewish‐Israelis, who are generally highly aligned with GWC. Results demonstrate that GWC alignment is associated with decreased anti‐gay prejudice (Studies 2 and 3) but exclusionary responses towards Arab individuals and groups (Studies 1, 2, and 3), who are perceived to be less aligned with GWC. Conducted during the 2014 Israeli‐Palestinian war, Study 3 notably demonstrated that a GWC identification prime reduced Jewish‐Israelis' willingness to offer humanitarian assistance to Palestinian civilians in need. This may suggest that in some contexts, GWC's divisive function as a social identity supersedes its more inclusionary humanistic values. These contrary effects of GWC alignment by social target are discussed, alongside their implications on national, regional, and international levels.