The who and whom of help giving: An attributional model integrating the help giver and the help recipient

In this article, we investigate the influence of responsibility, moral emotions, and empathy on help giving for stigmatized persons in need. Both characteristics of the recipient of help and the help giver are analyzed within a general theoretical framework. Based on an online study (N = 332), structural equation models confirm and extend an attributional explanation of help‐giving, based on a thinking‐feeling‐acting model. Conditions promoting help giving are identified: (i) A potential help giver who regards himself or herself as responsible for the recipient's misfortune is likely to experience guilt, regret, and shame, thus increasing the likelihood of help. (ii) A potential recipient of help who is regarded as being not responsible for his or her plight elicits sympathy and is thus more likely to receive help. In contrast, when the person in need is regarded as being responsible for his or her plight, anger and even schadenfreude are elicited, and likelihood of help giving decreases. (iii) Different aspects of empathy as a stable personal characteristic exert direct and indirect (i.e., emotionally mediated) effects on help giving. Using structural equation modeling, we outline an attributional model of helping conceptualizing helping behavior within an actor–observer system integrating a variety of moral emotions involved in help giving.