| Abstract: | Three conditions have been hypothesized by Allport (1934) to be necessary for normative compliance to occur: (a) the required behavior must seem to serve a purpose; (b) the required behavior must be described in a rule or law; (c) a fairly large proportion of the population must perform the required behavior. Evidence supporting each of the three hypotheses is reviewed. The presence or strength of three variables related to each of the three conditions was varied factorially in an experimental field study of conformity to a prohibition against pedestrian traffic. The three hypotheses were strongly supported: Significantly more pedestrians corriplied the greater the strength of the factors related to the conditions. No interactions were found between variables. In addition, no differences between males and females and between a campus and a suburban sample were obtained. The results are discussed in terms of the normative elements of cultural conformity and a distinction is made between true conformity and cultural conformity. |
